What is the meaning of profiling tourists in tourism?

Profiling tourists in tourism involves analyzing and understanding the characteristics, behaviors, preferences, and motivations of different tourist segments. It aims to gain insights into who the tourists are, what they want, and how to best serve them. By profiling tourists, tourism businesses and organizations can tailor their products, services, and marketing strategies to meet the specific needs and interests of different tourist groups, leading to enhanced customer satisfaction, increased revenue, and more effective destination management.