2. Sustainability: Takes into account the long-term environmental, economic, and socio-cultural impacts of tourism development to ensure its responsible growth.
3. Community Involvement: Actively engages local communities in the planning process to incorporate their needs, values, and cultural heritage into tourism development.
4. Destination Competitiveness: Analyzes the strengths, weaknesses, opportunities, and threats (SWOT) of a destination to identify and leverage its unique selling points in a competitive tourism market.
5. Market Orientation: Understands the preferences, expectations, and behaviors of target tourist markets to develop tourism products and experiences that meet their demands.
6. Economic Feasibility: Assesses the potential economic benefits of tourism development and ensures that it generates positive returns on investment for both the public and private sectors.
7. Environmental Protection: Prioritizes the preservation of natural resources, ecosystems, and biodiversity while promoting responsible tourism practices to minimize environmental impacts.
8. Cultural Sensitivity: Respects and promotes local cultures, traditions, and heritage, ensuring that tourism development does not result in cultural homogenization or appropriation.
9. Infrastructure and Services: Considers the necessary infrastructure and services required to support tourism development, such as transportation networks, accommodation facilities, and waste management systems.
10. Adaptive and Flexible: Recognizes the dynamic nature of tourism and incorporates mechanisms to adapt to changing market trends, technological advancements, and unforeseen circumstances.
11. Innovation and Creativity: Encourages innovation in tourism products, experiences, and marketing strategies to differentiate a destination from competitors and enhance its appeal to tourists.
12. Education and Training: Includes provisions for training local communities and tourism professionals to develop their skills and knowledge, ensuring that they can effectively participate in and benefit from tourism development.
