Online Shopping in Iceland: Top 5 Grocery and Retail Sites

Iceland's e-commerce is dominated by grocery chains with nationwide delivery—reflecting a small population (380K), concentrated urbanization (Reykjavík 64%), and high logistics costs.

Major Platforms

• Bónus (bonus.is) – Discount chain (Baugur Group), yellow pig logo, no-frills, cheapest groceries, click-and-collect + home delivery
• Krónan (kronan.is) – Bónus sister brand, slightly wider assortment, same logistics
• Hagkaup (hagkaup.is) – Full-service supermarket (Hagar), broader non-food, pharmacy, home delivery, Hagkaup app
• Nettó (netto.is) – Danish discount (Salling Group), limited SKUs, low prices, growing
• 10-11 (10-11.is) – Convenience chain, 24/7 physical, smaller online assortment, Reykjavík-focused

Non-Grocery

• Heimkaup.is – General marketplace (electronics, home, fashion)
• Aukafelag.is – Co-op federation, member discounts
• International: Amazon.de/co.uk (shipping ~€15–30, 5–10 days), Zalando, ASOS

Practical Notes

Delivery fees: ~ISK 500–1,500 ($3.50–10), free over threshold (ISK 10,000–15,000). Alcohol: Only via Vínbúðin (state monopoly) — online at vinbudin.is, pickup required. Customs: Orders >ISK 32,000 (~$230) from non-EEA incur VAT + duty.

Iceland shops online for groceries; everything else comes from abroad.