Defining Traveler-Generating Regions

Traveler-generating regions can be defined via:

• Geographic segmentation: States/provinces or macro-regions (Europe, Asia). Assumes proximity drives travel.
• Demographic segmentation: Age, income, education—different groups prefer different destinations (backpackers vs. luxury).
• Combined approach: Both geography and demographics for nuanced targeting (e.g., wealthy southerners → Miami; young northeasterners → NYC).

Method depends on analysis goal: market identification vs. understanding specific group patterns.