The wording of your travel brochure should be focused on convincing potential customers to visit the vacation destinations you have available. Tell them what's so good about the vacation spot you're showcasing. Put tourist attractions on your travel brochure so customers know there's something to do once they get to their destination. Also include customer reviews that reflect how much other people enjoyed their trips. People can be convinced to travel simply by reading about other people's good experiences.
A picture is worth a thousand words, so use this to your advantage when creating your brochure. People fantasize about everything from beautiful white beaches and crystal clear ocean water to snow-covered mountains and majestic scenery. Choose pictures that will play into these fantasies and make people emotional about visiting. Only use high quality, professional pictures; it's better for your brochure to have no pictures than to have ones that are low quality.
Pick your headline carefully, because this could be the deciding factor in winning or losing a customer. Allow the headline to sum up the main points you want to make because many people might initially pass on reading the copy. Avoid humor in your headlines because it isn't what convinces people to read the remainder of your brochure. Feel free to use somewhat lengthy headlines if that's what it takes to get your point across. A detailed 15-word headline will get more results than a five-word headline that fails to relay your intended message.
You want to make people feel that responding to the brochure's offer will better benefit them if they act now rather than later. There are several methods you can use to create a form of urgency in potential customers. Include a "limited time" discount on your brochure so people want to act fast to avoid missing out on the deal. Offer a free hotel stay. Don't forget to include a web address and contact number on the brochure.
