Tourists must take steps to protect themselves and the environment, people and culture of their host communities. Travelers should study the customs, laws and culture of their destinations, and be aware of any inherent hazards to foreigners.
The UNWTO's code of ethics stipulates that authorities should be attentive to the particular vulnerabilities of tourists as well as their own peoples involved in the tourism industry. Governments should also inform citizens of all potential dangers of travel abroad.
Tourism professionals are expected to provide hospitality, security and assistance to tourists. Vendors should promote local cultures and religions without infringing the beliefs of visitors.
UNWTO states that culture is a heritage shared by all of mankind; however, local customs should be maintained and tourism profits invested in safeguarding cultural resources.
Stakeholders and governments are encouraged to lessen the environmental impact of tourism and promote environmental awareness.