According to a study of American tourists performed by Tourism Queensland, 20 percent already qualify as ecotourists as of 2010. Up to 43 percent of all tourists look for nature immersion activities on their vacations, and almost one third actually plan vacations based on natural environment activities. Among ecotourists, historical sites, ecological nature and wilderness activities rank as top destination preferences. The continental US and Hawaii are among the top four destinations considered by American ecotourists.
As of early 2011, the US Federal government has no policy on ecotourism. It is up to each state in the US to determine its own tourism policies. Many states do not have any recognized ecotourism programs. Tourist destination communities are encouraged to create their own policies and systems, building hands-on incentives to local citizens to take interest in issues and to help develop sustainable tourism programs and polices.
There are no mandatory certifications for businesses to classify themselves as "ecotourism" as of 2011. Sustainable Travel International (STI) has developed a Sustainable Tourism Eco-Certification program based on criteria developed at a symposium of global tourism organizations in 2007. Because of lack of policies, businesses do not need the certificate to claim to be geared toward ecotourism. These certifications help tourists identify real ecotourism businesses amongst those that use the term lightly for advertising purposes and do not follow ecotourism standards.
Ecotourism businesses in the US generally hold standards that are recognizable throughout the industry. High emphasis is placed on conservation of resources and minimal impact procedures and monetary betterment of the community. Ecotourism businesses buy organic and natural supplies from local sources whenever possible and they recycle. Water offered to guests is usually filtered rather than bottled. Nature immersion is accompanied with education about the ecosystems. Non motorized travel methods are encouraged or supplied. Catch-and-release fishing is practiced and wildlife tours are mostly to view, rather than hunt, wildlife. If you are not sure about a company's policies, ask them.
Ecotourism is rapidly evolving and can be enjoyed at a growing number of tourist destinations in the US. Available attractions will be listed online, in travel magazines, and at the destination's Chambers of Commerce. Those wanting more full immersion and education than tourism companies offer can apply for innovative volunteer programs in which they will learn about the ecosystems while repairing and maintaining trails and waterways or work to promote conservation programs within tourism communities. Such programs often run between 3 weeks and 6 months. National Parks and Recreation, destination Chambers of Commerce and tribal offices are good places to find ways to travel and learn about ecosystems free of cost.
