* Size of the coach: A smaller coach will be less expensive than a larger coach.
* Distance travelled: The further you travel, the more expensive the coach will be.
* Time of year: Coaches are more expensive during peak season (June-August).
Generally speaking, a coach trip to Alton Towers from London will cost around £250-£400. This price includes the cost of the coach hire, the driver's wages and fuel.
If you are planning a trip to Alton Towers, it is a good idea to book your coach in advance, especially if you are travelling during peak season. You can find a list of coach companies that operate trips to Alton Towers online.