How do Merlin Entertainments and Alton Towers work together?
- Merlin Entertainments provides Alton Towers with financial and operational support. Merlin Entertainments has the resources to invest in Alton Towers' attractions, and it can also provide the park with operational expertise.
- Alton Towers provides Merlin Entertainments with a valuable asset. Alton Towers is a popular tourist destination, and it generates a significant amount of revenue for Merlin Entertainments. The park also helps to promote Merlin's other attractions.
- Merlin Entertainments and Alton Towers work together to create a unique experience for visitors. Merlin Entertainments has a wealth of experience in creating memorable experiences for guests, and it can use this expertise to help Alton Towers create a park that is both exciting and enjoyable.
Here are some specific examples of how Merlin Entertainments and Alton Towers work together:
- Merlin Entertainments provides Alton Towers with financial support for new attractions. In 2018, Merlin Entertainments invested £20 million in a new roller coaster called Wicker Man. This investment helped to make Wicker Man one of the most popular attractions at Alton Towers.
- Merlin Entertainments provides Alton Towers with operational expertise. Merlin Entertainments has a team of experts who can help Alton Towers to operate the park efficiently and safely. This expertise helps to ensure that visitors to Alton Towers have a positive experience.
- Merlin Entertainments and Alton Towers work together to create unique experiences for visitors. Merlin Entertainments has a wealth of experience in creating memorable experiences for guests. This expertise helps Alton Towers to create a park that is both exciting and enjoyable. For example, Alton Towers hosts a number of special events throughout the year, such as the Scarefest Halloween event and the Alton Towers Christmas Market. These events help to create a unique and memorable experience for visitors.
By working together, Merlin Entertainments and Alton Towers are able to create a theme park that is both popular and successful.
