The Virginia Company of London, a joint-stock corporation chartered by James I, recruited settlers for Jamestown (1607) with a three-part promise that revealed both the era's aspirations and delusions.
50 acres per person transported (self + family/servants). For English peasants facing enclosure and primogeniture, this was revolutionary—land ownership impossible at home, attainable in Virginia. Indentured servants (4–7 year contracts) earned freedom dues (land, tools, clothes) upon completion.
Company propaganda emphasized Spanish-style mineral wealth. Colonists carried gold-testing kits. Reality: no precious metals. The "starving time" (1609–10) killed 80%. Pivot to tobacco (John Rolfe, 1612) created the actual wealth engine—addictive, shippable, taxable.
Charter mandated "propagation of Christian religion to such people as yet live in darkness." Powhatan Confederacy (30+ Algonquian tribes) was the target. Conversion rates negligible; conflict (Anglo-Powhatan Wars) defined relations instead. Pocahontas/Rolfe marriage (1614) was diplomatic anomaly.
Jamestown survived (barely) because tobacco created a viable export economy. The original triad—land, gold, God—produced: land (yes, via headrights), gold (no, but tobacco = green gold), God (limited conversion, profound cultural disruption). The model—corporate colony, headrights, cash crop, representative assembly (1619 House of Burgesses)—became the template for British America.