Cost of a Handle of Liquor (1.75L): Price Ranges by Category
A "handle" = 1.75 liters (59.2 oz, ~39 standard shots). Prices vary wildly by brand, type, location, and taxes.
Typical Price Ranges (US, 2024)
| Category | Examples | Handle Price Range |
| Budget / Well | Barton, Aristocrat, Mr. Boston, Popov | $12–$20 |
| Value / Mid | Svedka, New Amsterdam, Evan Williams, Jim Beam, Canadian Mist | $20–$35 |
| Premium | Tito's, Ketel One, Jack Daniel's, Maker's Mark, Bacardi, Tanqueray | $35–$55 |
| Super-Premium | Grey Goose, Belvedere, Hendrick's, Woodford Reserve, Don Julio | $55–$85 |
| Ultra-Premium / Luxury | Clase Azul, Louis XIII, Pappy Van Winkle, Yamazaki 18 | $150–$3,000+ |
By Spirit Type (Typical Handle)
- Vodka: $15 (budget) – $70 (Grey Goose)
- Whiskey (Bourbon): $25 (Evan Williams) – $60 (Woodford)
- Whiskey (Scotch): $40 (Dewar's) – $100+ (Glenfiddich 18)
- Tequila: $30 (Jose Cuervo Tradicional) – $100+ (Don Julio 1942)
- Rum: $18 (Bacardi) – $60 (Zacapa 23)
- Gin: $20 (Beefeater) – $65 (Hendrick's)
Major Cost Drivers
- State excise tax: WA ($36.55/gal) vs. NH ($0 — state stores) vs. TX ($2.40/gal)
- Sales tax: 0% (OR, MT, DE, NH) to 10%+ (some cities)
- Control states: PA, VA, NC, OH, MI, UT, ID, WA, OR, ME, VT, NH, MD, AL — state sets price
- Store type: Warehouse (Costco, Total Wine) < Liquor store < Grocery < Convenience
Smart Buying
- Compare price per liter — handles usually best value
- Costco/Sam's Club: Often 20–30% cheaper (membership required)
- Case discounts: 10–15% off 6+ bottles
- Travel: Duty-free handles can be deals (check limits)