Cost of a Handle of Liquor (1.75L): Price Ranges by Category

A "handle" = 1.75 liters (59.2 oz, ~39 standard shots). Prices vary wildly by brand, type, location, and taxes.

Typical Price Ranges (US, 2024)

By Spirit Type (Typical Handle)

  • Vodka: $15 (budget) – $70 (Grey Goose)
  • Whiskey (Bourbon): $25 (Evan Williams) – $60 (Woodford)
  • Whiskey (Scotch): $40 (Dewar's) – $100+ (Glenfiddich 18)
  • Tequila: $30 (Jose Cuervo Tradicional) – $100+ (Don Julio 1942)
  • Rum: $18 (Bacardi) – $60 (Zacapa 23)
  • Gin: $20 (Beefeater) – $65 (Hendrick's)

Major Cost Drivers

  • State excise tax: WA ($36.55/gal) vs. NH ($0 — state stores) vs. TX ($2.40/gal)
  • Sales tax: 0% (OR, MT, DE, NH) to 10%+ (some cities)
  • Control states: PA, VA, NC, OH, MI, UT, ID, WA, OR, ME, VT, NH, MD, AL — state sets price
  • Store type: Warehouse (Costco, Total Wine) < Liquor store < Grocery < Convenience

Smart Buying

  • Compare price per liter — handles usually best value
  • Costco/Sam's Club: Often 20–30% cheaper (membership required)
  • Case discounts: 10–15% off 6+ bottles
  • Travel: Duty-free handles can be deals (check limits)
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CategoryExamplesHandle Price Range
Budget / WellBarton, Aristocrat, Mr. Boston, Popov$12–$20
Value / MidSvedka, New Amsterdam, Evan Williams, Jim Beam, Canadian Mist$20–$35
PremiumTito's, Ketel One, Jack Daniel's, Maker's Mark, Bacardi, Tanqueray$35–$55
Super-PremiumGrey Goose, Belvedere, Hendrick's, Woodford Reserve, Don Julio$55–$85
Ultra-Premium / LuxuryClase Azul, Louis XIII, Pappy Van Winkle, Yamazaki 18$150–$3,000+