Wanderlust World Wanderlust World Dollywood, the beloved theme park in Pigeon Forge, Tennessee, stands as a testament to the vision and generosity of its namesake, country music legend Dolly Parton. But the park's story begins decades before its current incarnation.
The property originally opened in 1961 as "Rebel Railroad," a small Civil War-themed attraction. Over the years, it evolved through several iterations—Goldrush Junction, Goldrush, and Silver Dollar City Tennessee—each adding rides and entertainment while retaining an Appalachian theme.
In 1986, Dolly Parton, a Sevier County native, partnered with the Herschend Family Entertainment Corporation (owners of Silver Dollar City) to rebrand and expand the park. Her deep connection to the region and desire to create jobs and celebrate Smoky Mountain culture drove the transformation. The park reopened as Dollywood on May 3, 1986.
Today, Dollywood is owned and operated by The Dollywood Company, a business entity controlled by Dolly Parton. The Herschend Family Entertainment Corporation continues as operating partners. Parton remains actively involved, ensuring the park reflects her values of family, faith, and Appalachian heritage.
Since its reopening, Dollywood has expanded to over 160 acres, adding world-class roller coasters, a water park (Dollywood's Splash Country), the DreamMore Resort, and the Dolly Parton's Stampede dinner attraction. It draws millions of visitors annually, serving as a major economic engine for East Tennessee while showcasing the region's music, crafts, and hospitality.
Dollywood is more than a theme park—it's a living tribute to Dolly Parton's roots and her commitment to giving back to the community that shaped her.