What is trendy in japan now?

Here are some things that are currently trending in Japan as of my last knowledge update in September 2021:

1. Virtual influencer: Virtual influencers, or "virtual talents," have become increasingly popular in Japan. These computer-generated characters are used for various purposes, such as modelling, advertising, and even producing music and streaming live content.

2. Kawaii culture: Kawaii, which means "cute," has always been a significant part of Japanese culture but gained further popularity recently. Kawaii characters and aesthetics can be seen in various areas, including fashion, food, and entertainment.

3. Retro fashion: Retro styles from different eras, particularly the 90s and early 2000s, have been making a comeback in Japan. This trend includes clothing, hairstyles, and accessories that resemble those from those decades.

4. Cosmetics and skincare: Japanese cosmetics and skincare products are renowned for their high quality and innovative ingredients. Beauty trends in Japan often focus on achieving flawless and youthful skin, and new products and trends constantly emerge.

5. Anime and manga: Anime and manga are integral parts of Japanese popular culture and remain incredibly popular. New anime series and manga publications continue to attract a massive fan base both in Japan and internationally.

6. Minimalist living: Minimalism, characterized by simplicity and decluttering, has become a sought-after lifestyle in Japan. People seek to live with fewer material possessions and embrace a more sustainable and stress-free way of life.

7. Sustainable fashion: Ethical and sustainable fashion is gaining traction in Japan. Brands and consumers are paying more attention to producing and purchasing eco-friendly and socially responsible clothing.

8. Healthy and local food: There is a growing emphasis on healthy eating and supporting local produce in Japan. Initiatives like "farm to table" restaurants and CSA (Community Supported Agriculture) programs have gained attention among health-conscious individuals.

9. Staycations and local tourism: Due to travel restrictions during the pandemic, staycations and local tourism have become more popular. Many Japanese people explore hidden gems and lesser-known destinations within their country.

10. Digital entertainment: The gaming and e-sports industries have flourished in Japan. Live-streaming platforms, online gaming, and virtual events have become popular ways for people to stay entertained.

Please note that trends may change over time, so it's recommended to check more recent sources for the latest trends in Japan.