Penguin Magic not only sells magic supplies but focuses on the education and testing of all magic supplies by conducting market research and creating films exploring the various elements and usage of magic supplies. Supplies available include magic tricks, performance accessories, as well as videos and DVDs that focus on magic instruction.
Penguin Magic is a company that emphasizes the magic community. Unlike solo hobbies that are performed in private, Penguin Magic encompasses multiple audiences.
Penguin Magic is a part of the Penguin Foundation, a nonprofit organization dedicated to spreading the magic talent to critically ill children. This foundation works to achieve their goals of teaching entertainment and promoting growth through personal performance of magic.
Categories include close-up tricks, card tricks, coin/money tricks, levitation, mentalism and haunted magic. In addition, products are split by magic venue, including street magic, comedy, stage magic and coffee shop magic.
Penguin Magic has partnered with world-class mentalist Paul Draper, as well as household magic names such as David Blaine and Criss Angel.