La Venta (Tabasco, Mexico) is widely regarded by archaeologists as Mesoamerica's first truly planned urban center—flourishing 900–400 BCE as the Olmec civilization's paramount ceremonial capital.
La Venta sits in the Soconusco — Pacific coastal plain (Chiapas/Tabasco/Guatemala). Rich cacao, obsidian, salt, fertile alluvium. Earlier Olmec center San Lorenzo (1200–900 BCE) preceded it; La Venta represents urbanization leap.
San Lorenzo was monumental but organically grown. La Venta's axial planning, standardized modules, engineered fill (1M+ m³), and symbolic geography (pyramid as sacred mountain, plaza as primordial sea) mark the transition to state-level urbanism. Later Mesoamerican cities (Teotihuacan, Maya centers, Tenochtitlan) inherit this template.
Deliberate destruction ~400 BCE (monuments smashed, buried). Power shifted to Tres Zapotes. But the Olmec "mother culture" package — writing precursors, calendar, ballgame, bloodletting, maize iconography, planned ceremonial centers — launched from La Venta.