Sturgis is a city in Meade County, South Dakota, United States. The population was 6,627 at the 2010 census. Sturgis is best known for the annual Sturgis Motorcycle Rally, which is held every August and draws hundreds of thousands of motorcyclists from all over the world. The rally is the largest motorcycle rally in the world and has been held in Sturgis since 1938.
The Sturgis Motorcycle Rally is a major economic event for the city of Sturgis and the surrounding area. It is estimated that the rally generates over $800 million in economic activity for the state of South Dakota. The rally also has a significant impact on tourism in the region, with many visitors coming to Sturgis to experience the rally and the surrounding area.
Sturgis is also home to the Sturgis Motorcycle Museum, which is dedicated to preserving the history of motorcycling. The museum features a collection of over 1,500 motorcycles, as well as exhibits on the history of the Sturgis Motorcycle Rally.
