Actress in the Viral Icelandic Milk Commercial (Mjólkursamsalan)

The actress in the famous 2015 Icelandic dairy commercial where a woman bathes in milk is Þórunn Erna Clausen (Anglicized: Thorunn Erna Clausen).

About the Ad

  • Brand: Mjólkursamsalan (Icelandic Milk Marketing Cooperative).
  • Concept: Woman so loves milk she fills a bathtub with it.
  • Viral impact: Millions of views globally; covered by HuffPost, BuzzFeed, Adweek.
  • Tagline: "Mjólk – sú besta" (Milk – the best).

Þórunn Erna Clausen's Career

  • Icelandic actress (stage, screen, voice).
  • Other commercials: Vísir (telecom), Síminn (telecom), Bónus (discount supermarket).
  • Film/TV: Stella Blómkvist (series), Áramótaskaupið (annual NYE satire show), short films.
  • Training: Iceland University of the Arts (drama).

Why It Resonated

Absurdist humor + high production + genuine Icelandic quirkiness. The ad didn't feel like advertising—it felt like a sketch comedy piece. Þórunn's deadpan commitment sold the premise.

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