Hillary Santiago: Professional Organizer, TV Personality, and Design Expert

From Marketing to Netflix Star

Hillary Santiago built a career blending marketing savvy, lifestyle blogging, and a passion for organized living. Her breakout came with Netflix's Dream Home Makeover (Season 2), where she showcased her signature "functional beauty" approach.

Professional Background

• Education: Bachelor's in Marketing/Communications.
• Early Career: Corporate marketing, then lifestyle blog The Santiago Edit.
• Pivot: Certified professional organizer (NAPO); launched organizing business.

Media Presence

• Netflix: Dream Home Makeover – co-host with Shea & Syd McGee.
• Social Media: Instagram (@hillarysantiago), TikTok – 200K+ followers; reels on decluttering, zone systems, aesthetic storage.
• Podcast: Organized Life – interviews, Q&A, habit-building.

Services & Products

• Virtual & in-person organizing consultations.
• Digital courses: "Kitchen Reset," "Paper Clutter System," "Move Prep."
• Brand partnerships: Container Store, IKEA, Label Daddy.
• Speaking: design conferences, corporate wellness.

Philosophy

"Organization isn't about perfection—it's about creating space for what matters."

Emphasizes editable systems, visual calm, and sustainability (donate, repurpose, buy less).