Brand Management Jobs in New York: Roles, Skills & Where to Look

New York is a global brand capital—home to agencies, in-house teams, and startups shaping how the world perceives products, services, and ideas. Key roles:

1. Brand Manager

Owns brand strategy, positioning, architecture. Leads cross-functional execution (product, creative, media, analytics). 5+ yrs exp; MBA often preferred. Salary: $110K–$180K.

2. Product Manager (Brand-Focused)

Bridges brand promise & product experience. Defines roadmap, works with engineering/design. Strong UX + data skills. Salary: $120K–$200K.

3. Creative Director

Sets visual/verbal identity; leads art directors, copywriters, designers. Portfolio-driven. Salary: $150K–$250K+.

4. Market Research / Consumer Insights Manager

Designs studies (quant/qual), synthesizes data into brand strategy. Tools: Qualtrics, Tableau, GWI, social listening. Salary: $100K–$160K.

5. Digital Marketing Manager

Owns paid/owned/earned digital: SEM, SEO, social, email, CRO. Certifications (Google, Meta) valued. Salary: $100K–$170K.

6. Social Media Manager

Content calendar, community mgmt, influencer collabs, crisis response. Platform-native creativity. Salary: $80K–$130K.

7. SEO/SEM Specialist

Technical SEO, keyword strategy, paid search optimization. Certs + case studies. Salary: $90K–$150K.

Where to Find Them

• LinkedIn Jobs, Indeed, Glassdoor
• Specialized: Behance (creative), MediaBistro, Adweek Jobs
• Company career pages: Ogilvy, BBDO, Droga5, VaynerMedia, Google, Nike, Glossier, Warner Bros.
• Networking: AMA NY, Brand Innovators, Chief (women leaders), industry Slack/Discords.

Tailor your portfolio to the role: case studies > resumes.