Who are the tourists in Hawaii?

The majority of tourists in Hawaii are domestic visitors from the mainland United States (US). According to the Hawaii Tourism Authority (HTA), approximately 89% of all visitors to Hawaii arrive from the US mainland. Visitors from international origins represent approximately 11% of tourism to Hawaii.

Among international tourists to Hawaii, visitors from Japan hold the most considerable market presence. As an island destination closer in proximity to Asia compared to the USA, Hawaii has consistently captured Japanese tourists looking for leisure travel.

Beyond Japan, Hawaii also welcomes significant international leisure travel numbers from Canada, Korea, China, Australia, and several European counties, most importantly Germany and the United Kingdom.

Overall, visitors to Hawaii come from diverse ethnicities that encompass the general demographics of tourists around the globe seeking sun and sand destinations along with recreational activities centered around beaches, oceans, adventure, history, and culture.