LL (Lyst/Lyst.com) Target Market: Fashion-Forward Luxury Shoppers
LL (Lyst) — global fashion search & discovery platform — targets:
Core Segments
| Segment | Characteristics |
|---|
| Fashion-engaged millennials/Gen Z | 25–40; digital natives; trend-aware; social media influenced; value curation |
| High-net-worth / aspirational luxury buyers | Seek authenticity, access, discovery; willing to pay for rarity/design |
| Industry insiders | Stylists, editors, buyers, influencers — use for research, sourcing, trend tracking |
| UK-based premium shoppers | On-demand luxury; multi-brand; convenience + curation |
Behavioral Signals
- Follows fashion weeks, designer drops, collaborations
- Cross-shops: Farfetch, Net-a-Porter, SSENSE, Matches, brand DTC
- Values: sustainability filters, size inclusivity, resale/vintage options
- Mobile-first; app-driven; wishlist/price-drop alerts
Not Targeting
- Mass-market fast fashion primary shoppers
- Non-digital, in-store-only buyers
- Price-only decision makers (no brand/design affinity)
Lyst aggregates 17,000+ brands/5M+ products — monetizes via affiliate commissions. Its audience is the discovery layer between inspiration and purchase.
Wanderlust World