As its current company tagline conveys, throughout history, Cunard has operated "The Most Famous Ocean Liners in the World™." The first company to take passengers on regularly scheduled transatlantic departures, Cunard has built and continuously reinforced a reputation as an ocean liner pioneer. Today, it remains a transatlantic cruise leader, operating the world-famous Queen Elizabeth and Queen Mary 2 vessels.
Canadian entrepreneur Sir Samuel Cunard (1787-1865) founded the British and North American Steam Packet Company (later named Cunard Line) in 1839, when he and several colleagues won a bid to carry the British Royal Mail to the U.S. and Canada. Cunard, who had a reputation for being a savvy and diplomatic businessman, was inducted into the American Society of Travel Agents Travel Hall of Fame for his role in helping to develop transatlantic travel.
In 1840, Cunard Line introduced four steamships making weekly transatlantic voyages with passengers and cargo. By 1881, the company introduced its first ocean liner intended solely for passenger travel. In the late 1940s, the Queen Mary and Queen Elizabeth began transatlantic voyages and in 1949, Cunard introduced the first vessel akin to modern cruise ships. By the 1950s, Cunard had 12 ocean liners in service. In the following decades, Cunard continued to add features and enhance the luxury of its liners, leading to today's top-of-the-line cruising experience.
Cunard built its legacy in part through many famous firsts. For example, in 1881, Cunard introduced the first ship to be lighted by electricity. Cunard's Mauretania, in 1907, was the first ship to offer multiroom suites. In 1934, the Queen Mary became the first merchant ship to be launched by a member of the Royal family. And the Queen Elizabeth 2 was the first (and still is the only) ship to sail 5 million nautical miles.
Cunard has continued to build upon its history of excellence into recent times. In 2003, the Queen Elizabeth 2 won a maritime Oscar above all other vessels in the large-ship category. In early 2009, tickets for the Queen Elizabeth's October 2010 maiden voyage sold out in a record 29 minutes---beating the Cunard's previous sellout record of 36 minutes for the Queen Elizabeth 2's final voyage. Cunard continues to draw passengers with its strong reputation and growing array of on-board luxuries, such as Canyon Ranch Spas and five-star restaurants.
