Universal Studios Orlando Visitor Demographics

Who Visits Universal Orlando?

With over 20 million annual visitors, the park's demographic profile includes:

• Age: Majority 18–34, significant 35–44 segment.
• Gender: Evenly split male/female.
• Income: Most have household income >$75,000.
• Education: Majority have some college or higher.
• Race: Predominantly White, with sizable Hispanic and African-American groups.
• Origin: Mostly Southeastern US, plus Mid-Atlantic and Northeast.