* Primary Target:
* 12-24-year-old thrill seekers and adrenaline junkies
* Families with young children looking for a fun and exciting day out
* Groups of friends looking for an action-packed adventure
* Secondary Target:
* 25-44-year-old adults looking for a nostalgic and thrilling day out
* Corporate groups and team-building events
* Tertiary Target:
* Older adults looking for a more relaxed and leisurely day out
Key Demographics:
* Age:
* 12-44 years old
* Gender:
* Male and female
* Income:
* Middle to high income
* Education:
* High school or higher education
* Occupation:
* Students, young professionals, families, retirees
* Lifestyle:
* Active and adventurous
* Enjoy thrill rides and adrenaline-pumping experiences
* Seek out fun and exciting activities
* Value quality time with friends and family
Psychographics:
* Personality Traits:
* Sensation-seeking
* Extroverted
* Adventurous
* Fun-loving
* Competitive
* Hobbies and Interests:
* Thrill rides and extreme sports
* Theme parks and amusement parks
* Outdoor activities and adventures
* Socializing with friends and family
