The net impact of fairs and festivals includes money spent throughout the community on accommodations, food, entertainment and services. Taxes and fees imposed on fair vendors can be reinvested into tourism promotion.
The opportunity to absorb local culture is a key driver of tourism, and festivals, which typically possess a local flair, are strategic occasions for tourists to experience new cultures.
Fairs and festivals held outside of the traditional tourist season provide more consistent returns to local commerce.
The entertainment and personal social interactions of a fair give visitors a positive view of the community. Tourists are afforded face-to-face connections with local people and businesses, thus increasing the likelihood of sales as well as return visits.
The variety of activities and commodities available at fairs and festivals widens a community's demographic appeal. Festivals tempt visitors that may have never before considered traveling to that community.
