ITO travelers typically stay for one night and utilize the available time to explore the local attractions, experience the culture, or conduct some business before continuing their journey. These overnight stays can provide an opportunity to break up a long trip and offer a chance to discover new places along the way.
For tourism destinations, ITO travelers can contribute to increased tourism revenue and local economic activity. They may use local transportation services, dine at restaurants, visit cultural sites, and engage in other tourism-related activities during their short stay.
Some cities or regions actively promote ITO tourism as a way to attract more visitors and showcase their offerings to potential future tourists. This can be achieved through marketing campaigns, partnerships with airlines or transportation companies, and the development of convenient infrastructure and amenities for transit passengers.
Overall, ITO in tourism refers to the temporary overnight stays of travelers during a longer journey, allowing them to explore new destinations and contribute to local tourism economies.
