What is Tourist Boards?

Tourist boards (TBs) are public-sector organizations tasked with promoting tourism and attracting visitors to a particular region. They are typically funded by a combination of government grants, membership fees from businesses within the tourism sector, and visitor levies. TBs perform various functions to support tourism development and growth.

Marketing and Promotion: TBs engage in marketing and promotional campaigns to raise awareness of the region's attractions, events, and tourism opportunities. They develop marketing materials, such as brochures, maps, and website content, and participate in trade shows, travel fairs, and other events to attract potential visitors.

Destination Management: TBs play a role in managing and developing the tourist destination. They collaborate with local authorities, businesses, and community groups to improve infrastructure, enhance tourism facilities, and create a welcoming and enjoyable environment for visitors. TBs may also be involved in managing events, festivals, and attractions.

Research and Planning: TBs conduct research to understand tourist trends, preferences, and behaviors. This research informs their marketing strategies and destination management plans. TBs also work closely with local stakeholders to develop sustainable tourism policies and initiatives that ensure the long-term viability of the destination.

Visitor Services: TBs provide visitor information services, such as maps, guides, and recommendations. They may also offer assistance with travel arrangements, booking accommodations, and other tourist-related services. TBs may have visitor centers or information desks located at strategic points within the destination.

Collaboration and Partnerships: TBs work collaboratively with other tourism-related organizations, including travel agents, tour operators, hotels, and transportation providers, to promote and develop the destination. They also partner with local governments, businesses, and community groups to coordinate efforts and ensure a cohesive approach to tourism development.

Overall, tourist boards play a vital role in promoting tourism, managing tourist destinations, and providing services to visitors. They contribute to the economic prosperity and social development of the region by generating revenue, creating employment opportunities, and enhancing the overall visitor experience.