- Transportation providers, such as airlines, cruise lines, and tour operators
- Accommodation providers, such as hotels, resorts, and bed and breakfasts
- Restaurants and other food and beverage providers
- Retailers, such as souvenir shops and clothing stores
- Attractions, such as museums, theme parks, and historical sites
- Recreation providers, such as ski resorts, golf courses, and beaches
- Event planners, such as meeting planners and wedding planners
- Travel agents and tour operators
- Tourism marketing organizations, such as destination marketing organizations (DMOs) and national tourism organizations (NTOs)