Those that constantly receive direct mailers tend to get immune to this form of marketing and refrain from even looking at the material. When designing postcard mailers, think about the recipient. Making it personalized by putting their name on the postcard, and preferably doing it by hand, together with your signature. A P.S. to summarize your message usually attracts attention. Add this before you add your contact information.
Traditional forms of mail showcases the front of the envelope, showing your name and address. Postcard designs should instead immediately grab the recipient's attention by designing the card in reverse, with the main message and the name and address of the recipient on the back. The front will show the rest of your message, with an arresting image for visual impact and a catchy phrase like "call now" or "join and win" to elicit a customer response.
Remember that a recipient only has a few minutes to read and understand your message. The postcard must have words that are simple and easy to understand, and words that sell. Guarantee, unlimited, safety, new, experience and discover are some of the words that grab attention. Write your copy and let it sit for a day before editing it. Keep on editing until you have written a brief but powerful and compelling message without the fluff.
Support your catchy message with an appropriate graphic and lengthier explanation on the front. Use bright and happy colors. Photographs are very effective. Aim for a design that will compel the reader to keep the postcard for a while. Include your logo, website address and contact information. If you require action from the recipient, place the question in the front and back sides of the postcard, so that the reader will not miss it.
Employ effective elements of design when creating a postcard. Catchy, simple phrases are needed because of limited space. Think of the postcard as a mini billboard and you will know what elements to include in it.
