What is the snowball effect in regards to tourism?

The snowball effect in tourism refers to the process by which a small initial investment in tourism development can lead to a much larger increase in tourism activity and revenue over time.

As more tourists visit a destination, they create local employment and investment, and this increased economic activity further stimulates the desire of even more people to visit. The snowball effect can also result in positive press and media coverage, which boosts destination awareness and attracts additional tourists.