How does the Ottawa Charter relate to Life Be in it campaign?

- Adopted in 1986

- Global health promotion charter developed by the WHO: to promote health, reduce premature death, enhance quality of life and enable individuals and communities to determine and achieve their full health potential.

- The Ottawa Charter defines health promotion as "*the process of enabling people to increase control over, and to improve their health.*"

- Five Key Action Areas of Ottawa Charter:

1. Build healthy public policy

2. Create supportive environments

3. Strengthen community action

4. Develop personal skills

5. Reorient health services

Life Be in it

- Canadian federal government healthy living initiative that has been running since 1986

- Supports the Five Key Action Areas of the Ottawa Charter as the guiding framework for action.

- Mission of Life Be in it is to "*work with Canadians to transform the environments where we live, work and play to move the dial on obesity and chronic disease prevention.*"

- The federal government works closely with individuals and organizations from a wide variety of sectors including private business and industry, public health, professional associations, academia and community organizations to create environments that support healthy choices.