Are Newfoundlanders Canada's Friendliest? Surveys Suggest High Social Capital

While "niceness" is subjective, data suggests Newfoundlanders rank exceptionally high in community cohesion:

• 2019 Angus Reid Institute survey: Newfoundlanders most likely to say they are "very proud" of their province and reported highest trust in fellow citizens.
• 2017 Conference Board of Canada study: Newfoundland and Labrador led all provinces in social capital—a measure of relationship strength and community networks.

Of course, individuals vary, but the aggregate data points to a notably welcoming and tight-knit provincial culture.