Waco, Texas is not a small city. As of the 2020 Census, its population was 139,777, making it the 23rd largest city in Texas and the anchor of a metropolitan area exceeding 280,000 (McLennan County).
Waco has grown steadily: +11% (2010–2020). Drivers include Baylor University, Magnolia Market (Chip & Joanna Gaines), manufacturing, logistics (I-35 corridor), and healthcare.
Waco has a vibrant downtown (riverwalk, lofts, restaurants), cultural institutions (Dr Pepper Museum, Texas Ranger Hall of Fame, Mayborn Museum), and major events. It functions as a regional hub for Central Texas.
While it lacks the scale of Texas's mega-cities, Waco is a substantial, dynamic mid-sized city with outsized cultural influence.