Resources for CRM Information in the UK
To learn about Customer Relationship Management (CRM) in the UK context:
- Official/Regulatory: Information Commissioner's Office (ICO) – data protection/GDPR guidance for CRM.
- Professional bodies: Chartered Institute of Marketing (CIM), Institute of Data & Marketing (IDM) – courses, certifications, best practices.
- Vendor resources: Salesforce, HubSpot, Microsoft Dynamics, Zoho UK sites – whitepapers, webinars, case studies.
- Consultancies: Gartner, Forrester, IDC (UK analysts); local partners (e.g., Hitachi Solutions, ServerSys).
- Events: CRM Summit London, Technology for Marketing, MarTechFest.
- Academic: UK business schools (LBS, Oxbridge, Warwick, Cranfield) publish CRM research.
Start with ICO for compliance, CIM/IDM for skills, vendors for tech.