While some of the facilities like restaurants, room service and different types of rooms are common to all hotels, there is some segmentation in terms of the kind of travelers the hotel is trying to attract. Hotels use segmentation to target two main groups of travelers- business and family. Hotels focus on special services directed at these groups; like offer golfing facilities or an outstanding fitness center with world class trainers. This segmentation allows travelers to choose more specifically the services a hotel will offer them.
These hotels mainly cater to the guests traveling on business trips. These are generally situated in the heart of the city in near vicinity of business centers and commercial establishments. These hotels offer business packages that includes daily breakfast service, free local calls, internet and Wi-fi services flexible check-in and check-out services especially for foreign travelers etc. Some hotels may offer free pressing of one suit and some are equipped with auditoriums / meeting & conference rooms with the option of audio visual equipment available on hire if required. Secretaries and translators are also arranged by the hotel staff, on request.
As the name suggests, the main idea of these hotels is to restore vitality and rejuvenate tired mind and body of the guests. Accordingly the hotels are situated in calm and cool places sometimes on the outskirts of the city to avoid the sound and air pollution. Apart from spa some of the other facilities provided include swimming pool, fitness center, tennis courts, water sports, child care, golf etc. The hotel is built keeping in mind certain major factors like relaxation, comfort and luxury and the hotels and resorts are normally surround by breathtaking locations. The aim is for the guest to return to their homes with renewed vigor and health.
These are aimed at the golf enthusiasts and the mainstay is different types of golf courses. Because of the vastness required for the golf courses, these hotels too are located away from the hustling and bustling cities (though in close proximity) and generally in scenic surroundings. Many a times, golf tournaments and other events are held in these hotels. Some of the other facilities at these hotels include spa, gyms, swimming pool and even meeting / conference rooms and mini auditoriums.
