Use photos. Nothing captures the eye and imagination more than several well-taken and well-placed photos that tell the story of your resort with a quick glance. Include the nearby landscaping, the comfortable and plush rooms and a shot of some of the more interesting items in your resort. Everyone always loves seeing a picture of the azure pool you offer, if you offer one.
Be brief and compelling in your descriptions. People want to know at a glance what you offer and if it attracts them. They may be reading dozens of brochures and will not appreciate small typeface, boring text or too many details. "The 500-square-foot room has a 72-inch TV and a balcony that's about 15 feet long and covered with a decorative wood ceiling" can be changed to: "Airy rooms offer cinema-sized televisions for cozy nights and glorious mornings with a room-sized covered balcony."
Include prices. Even if your prices change and you'd rather not waste money printing brochures with costs that may soon be updated, give people at least a range they will be looking at. Hundreds? Thousands?
Offer various options of what people can do at the destination. To attract the widest range of people, make sure to include activities that suit all lifestyles. "Nearby hiking beckons to the adventuresome, while the cabana bar and shuffleboard awaits those who'd rather take it easy."
Include what makes your destination unique. You may be competing against an array of other destination resorts to get business, so make sure to say what makes you stand out. "The only resort with a rooftop swimming pool." "Bar and dance floor open 24 hours." "Kids and pets always welcome with free baby-sitting or pet-sitting services."
