Consider how you're going to use the raincoat. If it's to go over business attire or is to be worn on the town, look for something upscale. If you're a camper or hiker, check with an outdoor or camping store.
Consider the warmth of the raincoat and the climate of the place where you'll wear it most often. Although some parkas are both warm and waterproof, you may only need a light raincoat to go over clothing.
Think about the length of the raincoat. While men usually wear full-length coats, women often like shorter rain slickers.
Decide whether the raincoat should have a hood. Women sometimes prefer this feature more than do men, although they can also cover their heads with a rain bonnet or umbrella.
Determine how much you want to spend. Rain slickers are generally available for less than $50, while you'll spend much more than that for a full-length raincoat, especially if it is a designer brand.
Choose the material of the raincoat. While raincoats are made of a variety of materials, stick with something lightweight and breathable for the most comfort.
Think about the color. Slickers are available in a variety of bright colors; women's cloth raincoats come in mostly muted colors and men's raincoats are generally limited to black, brown or gray.
Make sure the raincoat can be exchanged, if needed, and check on any warranties or guarantees.
Consider rain boots or an umbrella to match, if you and your wallet are so inclined.