One major advantage of dynamic packaging is that consumers now have the ability to create their own itineraries. Traditional travel packages could have included activities that were not interesting or dates that were not convenient, but consumers had to purchase them anyway to get discounts on other amenities. By customizing itineraries through one or two websites, consumers can conveniently schedule activities that really interest them on dates that work for them. By eliminating spending on travel elements that do not interest them, consumers can spend more money on the vacation elements that they truly want to enjoy.
By purchasing multiple travel options as a package online, the consumer typically saves money compared to what it would have cost had all the services been booked individually. Much like a wholesale shopping center, consumers tend to save money when buying in bulk. Some websites are able to group travel options that are difficult to sell individually (flights at certain times of the year, activities during off-peak times of the day), and consumers can select from them which options they want to buy. The consumer saves money and the travel company sells products that they otherwise wouldn't be able to.
Dynamic packaging benefits travel companies and local businesses because travelers tend to spend more money when they have the freedom to create their own packages. They are able to plan ahead of time and budget more effectively, so they have more money when they go on their trip. Dynamic packages are usually booked further in advance, and the consumer tends to stay for a longer period of time and spend more money while there.
