Wanderlust World Wanderlust World A mass-market tour operator designs, packages, and sells standardized, affordable travel products to large volumes of customers. Typical inclusions: transportation, accommodation, meals, and guided activities. They leverage economies of scale to lower costs, catering to families, couples, and groups seeking convenience over customization. Examples include TUI, Thomas Cook (historical), and large online travel agencies. They often provide ancillary services like visas, insurance, and currency exchange.