What is the meaning of mass market tour operator?

A mass-market tour operator is a travel agency that specializes in organizing and selling tourist packages to large groups of people. These tour operators typically offer standardized, affordable packages that include transportation, accommodation, and activities. Mass-market tour operators often cater to a wide range of travelers, from families and couples to solo travelers and groups of friends. They typically offer a variety of tour packages to choose from, and may also provide other services such as visa processing, insurance, and currency exchange.