The California Hotel and Lodging Association (CHLA): Advocacy, Education, and Resources

The California Hotel and Lodging Association (CHLA) is a nonprofit trade association representing nearly 1,800 hotels, motels, and bed-and-breakfast establishments across California. Its mission is to promote tourism, drive economic development, and equip members with the tools to succeed.

Core Programs and Services

• Advocacy: CHLA lobbies at state and local levels on legislation affecting the hospitality industry—labor laws, taxation, short-term rental regulations, and environmental compliance. It partners with national groups like the American Hotel & Lodging Association (AHLA) to amplify industry voices.
• Education: Offers workshops, webinars, conferences, and certification programs covering revenue management, digital marketing, human resources, safety, and financial controls.
• Resources: Members access a job board, legal guidance, group purchasing discounts, a member directory, and the monthly magazine The California Hotelier featuring industry trends and best practices.
• Networking: Regional events, an annual conference, and committee participation foster peer connections and collaboration.

Why Join CHLA?

Membership provides a collective voice in policy debates, cost-saving benefits, professional development, and a support network for navigating California's complex regulatory landscape. Whether you operate a boutique inn or a large resort, CHLA serves as a vital partner in sustaining and growing your business.

To join, visit the CHLA website or contact the membership department at membership@chla.com.