The California Hotel and Lodging Association (CHLA) is a nonprofit trade association representing the interests of nearly 1,800 hotels, motels, and bed and breakfasts throughout the state of California. CHLA is dedicated to promoting and protecting the hotel industry in California by providing a variety of services to its members, including advocacy, education, and resources.
CHLA's mission is to "represent the interests of California's hotel and lodging industry, promote tourism and economic development, and provide members with the resources they need to succeed." CHLA accomplishes this mission through a variety of programs and initiatives, including:
* Advocacy: CHLA advocates on behalf of the hotel industry at the state and local levels to ensure that the interests of the industry are taken into account in the development of policies and regulations. CHLA also works closely with other industry organizations to promote the hotel industry and its economic impact on California.
* Education: CHLA offers a variety of educational programs and resources for hotel owners and operators, including workshops, seminars, and conferences. These programs cover a wide range of topics, including hotel management, marketing, and finance.
* Resources: CHLA provides members with a variety of resources to help them succeed in their businesses, including a member directory, a job board, and a benefits program. CHLA also publishes a monthly magazine, The California Hotelier, which features articles on the latest news and trends in the hotel industry.
CHLA is a valuable resource for hotel owners and operators in California. The association provides its members with a variety of services and resources that can help them succeed in their businesses. If you are a hotel owner or operator, I encourage you to join CHLA today.
Here are some additional benefits of joining CHLA:
* Networking opportunities: CHLA provides many opportunities for members to network with each other and learn from industry experts.
* Advocacy: CHLA advocates on behalf of the hotel industry at the state and local levels to protect the interests of members.
* Education: CHLA offers a variety of educational programs and resources for members, including workshops, seminars, and conferences.
* Resources: CHLA provides members with a variety of resources to help them succeed in their businesses, including a member directory, a job board, and a benefits program.
* Publication: CHLA publishes a monthly magazine, The California Hotelier, which features articles on the latest news and trends in the hotel industry.
To join CHLA, visit the association's website or contact the membership department at [email protected]
