The phenomenon is called Ekman veering (or Ekman transport/deflection)—a cornerstone of physical oceanography explaining how wind-driven surface currents bend due to Earth's rotation.
The Gulf Stream flows northeast along the U.S. East Coast. As it approaches the Grand Banks (~40°N), prevailing westerlies and the Coriolis force combine to deflect it eastward—becoming the North Atlantic Current. This isn't a simple "bounce off the continent"; it's the integrated result of wind stress curl over the subtropical gyre and planetary vorticity balance (Sverdrup dynamics).
Ekman's 1905 theory—inspired by Nansen's Arctic drift observations—remains fundamental to understanding ocean circulation and climate.