Wanderlust World Wanderlust World The Seattle Times (daily broadsheet, flagship of Seattle Times Company) targets the Puget Sound metropolitan area (King, Snohomish, Pierce, Kitsap counties).
| Metric | Value |
|---|---|
| Primary Audience | Adults 18+ in Seattle metro |
| Gender Split | 54% Female / 46% Male |
| Median Age | 48 |
| Race/Ethnicity | 75% White, 10% Asian, 5% Black, 3% Hispanic, 1% AI/AN, 2% Other |
| Median Household Income | $75,000 |
| College Graduates | 47% |
| Occupation | 30% White-collar, 25% Blue-collar, 15% Service, 10% Retail, 5% Other |
| Core Interests | Local news, politics, business, sports, arts & entertainment |
Affluent, educated, civically engaged Pacific Northwest consumers—prime for real estate, auto, tech, healthcare, travel, higher ed, cultural institutions.