* Audience: Adults 18+ in the Seattle metropolitan area
* Demographics: 54% female, 46% male; median age 48; 75% white, 10% Asian, 5% black, 3% Hispanic, 1% American Indian/Alaska Native, 2% other
* Income: Median household income $75,000
* Education: 47% college graduates
* Occupation: 30% white-collar, 25% blue-collar, 15% service industry, 10% retail, 5% other
* Interests: Local news, politics, business, sports, arts and entertainment