Developer Jesse Clyde Nichols (1880–1950) shaped the Brookside district with winding lanes, lush landscaping, and European-inspired fountains after seeing them at world's fairs.
Opened 1922–23, the Plaza featured fountains by French sculptor Raoul Verlet, becoming the prototype for suburban shopping centers.
Nichols believed fountains brought good luck and attracted business. He incorporated them into all his developments. Today Kansas City boasts at least 48 fountains—more than any city except Rome, per Guinness World Records.