What is general direction?

General Direction (GD) defines the high-level objective or intention of a particular action, strategy, or overall organizational direction. It provides a broad understanding of the specific course that an individual, team, or organization is pursuing, and acts as a guiding principle for decision-making, resource allocation, and ongoing operations.

GD helps establish a unified vision and understanding among stakeholders by outlining the overarching purpose, goals, and long-term orientation. It serves as a compass, allowing everyone involved to align their efforts, activities, and contributions toward a shared objective.

Typically, GD is expressed in broad terms that encompass the essence of the intended outcome or impact, rather than delving into specific details. It sets a broad framework for more specific objectives, strategies, and tactics to be developed within its scope.

Examples of General Direction statements might include:

- "To be a leading provider of sustainable energy solutions, revolutionizing the way energy is produced and consumed."

- "Creating an inclusive and equitable workplace culture that fosters creativity, innovation, and employee well-being."

- "Establishing a global presence and becoming the preferred partner for innovative technological advancements."

GD serves as a constant reminder of the overarching goal and purpose, ensuring that day-to-day actions and decisions are consistent with the broader vision and direction. It aids in ensuring a harmonious alignment between short-term actions and long-term objectives, facilitating a focused and effective approach toward achieving desired outcomes.