Fold down the brim of the hat all the way around then hold the hat by the brim with one hand. Use your other hand to gently push out the indentations in the crown from the inside of the hat. Work your fingers along the indentations until it is popped all the way out.
Hold the hat in front of you so the pushed out crease is parallel with your body. Pinch the hat along the crease and push the hat against yourself until it collapses flat. One half of the crown will curve inside the other half.
Grip the left end of the hat, along the folded edge with the ribbon running horizontally. Gently roll the hat away from you horizontally until the hat is rolled into a cylinder.
Slip a rubber band around the hat, over the ribbon to secure the roll in place. Slide the hat into a tube hat box for storage.
