UNWTO Definition of a Tourism Product: Tangible + Intangible Experience

The UN World Tourism Organization (UNWTO) defines a tourism product as:

"The sum total of the tangible and intangible elements that make up a tourist experience."

This includes natural/cultural attractions, accommodations, transport, food, guides, information, hospitality—everything a visitor encounters.

Three Main Types (UNWTO)

1. Nature tourism – Hiking, wildlife, landscapes.
2. Cultural tourism – Heritage sites, museums, arts.
3. Adventure tourism – Climbing, diving, bungee—risk + excitement.

Each blends tangible (facilities, sites) and intangible (service, atmosphere, memory) components. Tourism = $trillions global GDP, millions of jobs.