San Francisco, Los Angeles, San Diego, and Anaheim are the top four destinations. They host iconic attractions such as the Golden Gate Bridge, Hollywood Sign, Disneyland, and San Diego Zoo.
Nature and outdoor recreation are key factors. Yosemite, Death Valley, and Joshua Tree are among the state's 280 state parks. Hikers, backpackers, and campers flock to these parks.
Coastal regions are a major draw. California has 1,200 miles of coastline, with beaches, harbors, and cliffs. Visitors enjoy swimming, surfing, fishing, and more.
Cultural tourism thrives. California is home to world-class museums, art galleries, music festivals, and food festivals. Visitors delight in exploring the diverse cuisines, arts, and cultures.
Tourism also supports local businesses. From hotels, restaurants, and tour operators to retail shops, wineries, and theme parks, tourism employs millions.
The industry offers a variety of job opportunities. These jobs range from hospitality to event planning, guiding to marketing, transportation to retail.
Economic impact extends statewide. Rural areas benefit from tourism in national parks, vineyards, and national monuments. These often boost development and create opportunities.
Sustainable practices are becoming more common. Hotels, tour operators, and attractions focus on reducing their environmental footprint.
Accessibility and infrastructure are continually improved. California prides itself on making its destinations welcoming and accessible to diverse travelers.
Tourism remains an essential part of the state's economic and cultural landscape. It enriches the state by introducing visitors to its beauty, culture, and diversity.
