A sports bar is a great atmosphere for those who love sports to enjoy the company of others who love sports. They are much different than other restaurants or bars, because the main purpose of being there is for sports. There are usually expected to be a plethora of television screens all over the walls, and familiar favorites when it comes to food and drinks. A menu should reflect such a sports-oriented atmosphere, with a creative design and clear menu items and descriptions.
Determine what sport or sports in particular you would like to have as the theme of your bar and menu. This decision will also lend itself to the decoration of your sports bar. In deciding this matter, consider the demographics of the area around your restaurant and what sports are most watched, as well as what foods pair well with these sports.
Organize your menu items. For the most part, appetizers and salads appear first in a menu, then entrees, sandwiches, and burgers will appear in the same section. Consider what format and style you wish for your menu to adopt, such as a book-style or a tri-fold style. Remember, you want all the main entrees to be visible on the same two pages---you do not want the customers to have to flip back and forth when deciding on an entree.
Consult a graphic designer, or someone who is both creative and enjoys sports. Depending on what kind of menu style you selected and what sports you have decided to adopt as a theme, bounce some ideas around. Experiment with graphics and images. For example, if your appetizers and salads page is not completely full, consider including an image to fill the space.
Include photographs of your best menu items. If your wings are a crowd favorite, include a photo in the menu. Also consider the option of having seasonal menus and decorations, which focus on different sports throughout the season and different foods. Don't forget to also factor weather and seasons into your menu, if this applies to your region. Variety will appeal to all kinds of sports fans year round.
