Pack sun protection products for your entire body: sunscreen (SPF 15 or greater), lip balm with sunscreen, and aloe vera gel for potential burns.
Pack a hat with a wide brim to protect your face.
Pack sunglasses with adequate UV protection.
Bring a large sheet or blanket. It should be wide enough to cover adequate space but thin enough to fit into your beach bag.
Take a refillable water bottle. Sun, sand and sea water are three of the most aggressively dehydrating forces.
Take enough beach toys to keep everyone occupied between swims and naps. Smashball sets and Frisbees fit neatly into large beach bags.
Pack a long-sleeved overshirt and a thin pair of pants. When the sun goes down, the beach tends to cool off considerably.