Strive for an effortless look, rather than a perfectly structured appearance. Unlike the more tightly put-together fashions of NYC, Laguna Beach chic is all about looking like you didn't try. This is an area where the outfit can be slightly wrinkled and the hair a little bit tousled. Don't forget that this is a beach town.
Keep fabrics light and airy, since temperatures average around 79 degrees F during the day. Laguna Beach is just the spot for lightweight cottons, linen, jersey and silk. Stay away from synthetics that will hold body odor and sweat near the skin.
Be ready to show skin on the beach. Laguna Beach is full of shapely folks who don't mind showing off what they have, so bikinis and skimpy one-piece suits are a common sight. If you're not that adventurous, try a tankini instead.
Keep makeup clean and natural, and don't forget the sunscreen. The Laguna Beach face is sun-kissed and simple, without a lot of caked on foundation or mascara. During the day, a sheer eyeshadow, some kohl liner, face powder and bronzer is enough to get by.
Flip-flops are just fine in Laguna Beach. Remember, however, to keep feet and toes in top form with a bit of polish. Use a pumice stone to smooth out the rough spots. Of course, it's never stylish to wear socks with sandals, so avoid that look!
Wear your DIY clothing in Laguna Beach. This is one of the best spots in California to purchase art, and there's a thriving creative community. Your handmade garments will be a conversation starter, or might attract the attention of a fellow art fan.
